Everything you need to know about our localization solutions.
Go to Market
What languages should we target?
The languages you should target must consider your communication objective and whether your intended reach is national, specific geographical catchment areas or specific community groups within a defined location. Once this has been established, we will be able to work with you to define the appropriate audiences to target.
What are the associated costs?
Costs vary on the scope of work as well as number of language groups your organisation is wanting to invest into. Prices for market research start from $2,000 per consumer language group. Strategy development is dependent on number of language groups.
If we kick off a GTM campaign in specific language groups, are the results measurable?
Absolutely. We will work with your marketing team to build the appropriate tracking mechanisms to capture response rates. This includes awareness, engagement, marketing qualified leads and sales qualified leads.
Why can’t we just translate material?
That’s like saying “why can’t they just call us”. Channel choice is paramount to the consumers of today therefore organisations need to find different ways to communicate with multilingual consumer groups.
How do I get insights into specific consumer language groups?
That’s easy – you kick off a market research project with LocalizCX. Normally we encourage clients to undertake both qualitative and quantitative market research programs to ensure a full picture is gleaned from a numbers and sentiment perspective.
Content Services
How do I know the translation is correct?
LocalizCX delivers services within a robust quality assurance framework and is dependent on the translations methodology adopted for your project. In situations where accredited human translators are used, we employ up to 3 steps to check quality – this is dictated by client budget and intended use case for translated content.
- Translator Review: The original translator is required to review their work for translation accuracy.
- Quality Calibration: Working with in-country language specialists, we review the original translator’s work and review to ensure the quality check has been calibrated.
- Final pass: We offer back translation to ensure contextual appropriateness has been maintained.
In the event you opt to use our AI localization capability, we adopt a significantly different quality assurance process, which we’d love to walk you through. But be assured, you’re in really good hands and your message will be on point.
Do you use human translators or machine translations?
It really depends on the nature of your project, intended use case, speed to market and the channel of content delivery. This will define our approach but ultimately, the customer is always right so if you want human translators, we’re always more than happy to comply with your wishes.
How long does it take to have something translated?
Well that depends on your deadline!
We use a combination of sophisticated translation memory tools, AI machine translation capability plus human translators to deliver content which is accurate in its intent.
If using human translators, our average translations speed per day is 1,500 words per language. Given we run concurrent translations projects, we normally output tens of thousands of words every day.
If using a hybrid translations model which is AI machine translation plus humanised quality control, our translations speed is significantly faster and greater in volume.
How much does it cost?
That depends on a number of variables.
First we would seek to understand the number of languages your content needs to be translated into. We would also need to understand how much content you have.
Furthermore, we would want to understand what type of quality assurance overlay you would like for your project as well as any production services to provide you with a final product for distribution.
Given the quality assurance framework embedded into our workflow and the calibre of translators we work with, our costs may be marginally more than other folks in the market. But getting it right is important – as is your message.
Multichannel Solutions
If the dynamic web/app localization platform is automated, how can we ensure content integrity?
The first localization pass is subject to significant number of quality assurance processes which is managed by the LocalizCX team. Depending on the scope of work, you can opt to have a page, a micro site or your primary site translated into a specific number of languages. This content is rendered on a page by page basis depending on what components of your website or mobile app have been translated.
What happens when we add new content to our English site/app?
With automated workflows, the LocalizCX team are notified real time of new content being posted. Depending on the type of arrangement we have with you, we will either automatically manage the content translation or work with your marketing/communications team for approval.
What platforms are supported?
Common platforms include WordPress, Sqaurespace, Backbone.js, Ember, Django, AngularJS, Drupal, PhoneGap plus many more.
What is the lead time to initially implement a fully localized site?
Depending on the number of languages, anywhere up to 2-4 weeks which will deliver a fully checked and tested localized website which has passed quality assurance.
Our organisation has multiple web apps which are driven by one CMS. Can this integrate?
Absolutely. Our production and tech ops team will work with your team to design the necessary solution architecture prior to sign off.
We only want to localize our mobile app. Is that possible?
Absolutely. You just need to supply us with the content in an appropriate format which we will then use to localize. We will then supply you with import ready files for your language ready mobile app.
How does the system detect a user’s preferred language?
Simple. On a website this is driven either by a self-serve floating widget or in the user’s internet browser language setting. In a mobile app, its a setting predefined in the mobile operating system.
If Chat Translator is powered by artificial intelligence, how can you ensure my brand is preserved?
The applications possess a customised linguistic engine which:
– Preserves your branding and terminology
– Leverages translation materials and memories
– Protects glossaries and IP including Do Not Translate
If TranslatorCX-API is underpinned by a powerful artificial intelligence learning platform, how can you ensure my brand is preserved?
The applications possess a customised linguistic engine which:
– Preserves your branding and terminology
– Leverages translation materials and memories
– Protects glossaries and IP including Do Not Translate
What kind of quality assurance framework is underpins your Chat Translator application?
The Quality Assurance Framework employed includes:
– Industry/Use Case/Channel Models
– Preserve Acronyms, lingo and terms of trade
– Fix slang, short cuts, misspellings, etc
– Language and channel specific rules
– Input/output normalization rules
– Additional data masking
What kind of quality assurance framework is underpins your TranslatorCX-API application?
The Quality Assurance Framework employed includes:
– Industry/Use Case/Channel Models
– Preserve Acronyms, lingo and terms of trade
– Fix slang, short cuts, misspellings, etc
– Language and channel specific rules
– Input/output normalization rules
– Additional data masking
What pre-existing integrations exist for Chat Translator?
Salesforce, Boldchat, Genesys, Moxie, LivePerson, ServiceNow, BomGar, Freshdesk, ZenDesk to name a few
What pre-existing integrations exist for the TranslatorCX-API?
Salesforce, Boldchat, Genesys, Moxie, LivePerson, ServiceNow, BomGar, Freshdesk, ZenDesk to name a few
Our organisation does not use any of the currently supported platforms for chat integration. Is there an Open API?
Absolutely. Chat Translator comes with an Open API allowing organisations to easily integrate the machine translation chat capability.
Our organisation does not use any of the currently supported platforms for enterprise integration. Is there an Open API?
Absolutely. TranslatorCX-API comes as an Open API allowing organisations to easily integrate the machine translation chat capability.
What’s the minimum commit for the chat translator application?
This is a simple pay as you go monthly subscription with no lock in contract. Turn chat translator on/off when you need and when it starts from as little as $85 + GST per month per agent, its a steal, really!
What’s the minimum commit for the web/app localization platform?
Given a lot of work goes into implementing a fully localized site, we really want our clients to realise the full benefit therefore we require a 12 month minimum commit. The upside is the service is payable as a monthly subscription starting from $795 + GST.
What’s the minimum commit for the TranslatorCX-API?
Given a lot of work goes into implementing a full enterprise localization platform, we want our clients to realise the full benefit therefore we require a 12 month minimum commit.
Can I change or upgrade my web/app localization plan?
Yes you can. We just need 30 days notice.
Can I change or upgrade my Chat Translator subscription?
Yes you can. We just need 30 days notice.
Can I change or upgrade my TranslatorCX-API subscription?
Yes you can. We just need 30 days notice.
What are the set up costs of the web/app localization platform?
The costs vary on the size of the site in terms of content and which translations approach you would like to adopt. Our team will provide you with a complete view on options available to you but be rest assured, we’re in the business of making it easy and saving you money.
What are the set up costs of Chat Translator?
The costs vary on the number of languages you require and whether you support a pre-existing integrated platform.
What are the set up costs of TranslatorCX-API?
The costs vary on the number of languages you require and whether you support a pre-existing integrated platform. There is also a once off licence fee and annual support. Please contact us for full details.
Is support included the monthly subscription cost for the web/app localization platform?
Absolutely and it is part of your monthly subscription.
Is support included the monthly subscription cost for Chat Translator?
Absolutely and it is part of your monthly subscription.
Is support included the monthly subscription cost for the TranslatorCX-API?
Absolutely and it is part of your monthly subscription.
FAQ didn’t help? Feel free to ask us anything before purchasing here
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