The impact of globalisation and the growing diversity of the Australian population presents a significant communication challenge for organisations today. The ability to engage with prospects and customers, irrespective of the language they speak, is a key determinant of growth and continued market dominance.
As a trusted provider to some of Australia’s largest retail consumer brands, we understand the positive correlation between accessibility of multilingual support and customer experience.
Afterall, the retail consumer market is the new customer experience battleground.
Our Multilingual Customer Experience Market Research will help you understand:
The knowledge gaps around your business and its offerings within each consumer language group
The best way to engage each specific consumer language group based on the type of product or service your offering
Learn the common misconceptions and misunderstandings around your business, offerings and industry
What your mainstream campaign creative is saying to these audiences and how it can be made more meaningful and relevant
The way each respective consumer language group prefers to consume information about your organisation
Understand the sensitivities for each consumer language group and how best to navigate them